Lucia Magnani Skin Care had its world exclusive launch at London’s stylish Harvey Nichols store in Knightsbridge on Monday 20th March 2017. The event was attended by press, bloggers and VIP guests who met and spoke with Lucia, received mini facials and immersed themselves in the new brand within Harvey Nichols luxurious Beauty Lounge.
Firstly as a biochemical analyst, then as a senior executive working at GVM Care & Research, one of Europe’s largest healthcare corporations, has given Lucia extensive experience. Working with some of the most renowned researchers for over 20 years has allowed Lucia to become an expert in the science of wellbeing and skin care.
Lucia Magnani has spent considerable time putting together scientific research with a unique group of minerals present in the ancient waters of the millennial sea held in the cellars of Castrocaro Terme, one of Italy’s top medi-spas, where she is currently CEO. These minerals together with antioxidants gave rise to Lucia Magnani Skin Care.
Lucia Magnani Skin Care combines science and nature with four antioxidant ingredients: Ubiquinone (CoQ10), Vitamin E, Vitamin C and Alpha Lipoic Acid, in conjunction with three earth elements: Crodarom Rock Crystal (Quartz), Gulf Stream Sea Water (Sea Salt) and Actipyte of Chardonnay GL (Vitis Vinifera Grapefruit Extract).
Lucia Magnani’s concept of holistic ‘Ben Essere’ or wellbeing is embodied with the specific ingredients chosen for each of her exclusive high-performance skin care products. The new regime comprises Daily Firming Hydrator, Refreshing Energizing Tonic, Rejuvenating Eye Cream, Rejuvenating Night Cream and Rejuvenating Serum. A Retexturing Radiance Mask will be introduced in May.
Lucia Magnani wanted to present her personal skin care collection in glamorous, chic and original packaging. She asked international award-winning designer Marc Rosen to create the beautiful graphics, jars and bottles. “I wanted to combine the contemporary, feminine oval shapes that are ergonomic to touch with the tortoiseshell caps chosen by Marc as an expression of long life and Italian style,” says Lucia.
“I want women to feel beautiful, not just look beautiful. The uniqueness that each woman expresses should be through valuing and enhancing the natural beauty of her skin and
body, on the basis of general wellbeing. We are valuable, preserve and cherish this gift. My new skin care line enhances this uniqueness,” says Lucia.